Company Background
Twitter has grown to over 75 million users now. As businesses around the world jostle for space on this popular micro-blogging platform, the first winner in this race has been announced - Dell.
Dell recently announced sales of 6.5 million dollars directly through Twitter, quashing critics claims that the application means little in the real business world.
Pinstorm Research takes a
look inside Dell to understand how and what the world's third largest computer manufacturer did to achieve success with Twitter.
Featuring:
How Dell started with Twitter
How Dell uses Twitter
Dell's Twitter Portfolio
Expert speak from Dell's executives
http://www.lulu.com/product/paperback/the-dell-twitter-success-story/6354062 -
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