Company Background
Over 26 years of conditioning your mind to see things that others just don't see. Focusing on what others are NOT doing, then capitalizing on it. THAT is where your strategic advantage lies. The Marketing Couch is a resource for those who seek that advantage. SEE FOR YOURSELF.
Professional Background
Over the past 26 years I've had the unique pleasure of collaborating and addressing the strategic needs of some of the world’s largest corporations, such as Sun Microsystems, Motorola, Hewlett-Packard and Nortel. I've worked with young start-ups and entrepreneurs, offering them the tools and strategic advantages shared by those whom one day they hope to challenge. I’ve been retained by everyone from major Sunday newspapers, national job boards, online properties and advertising agencies, to hospitals and local retailers. I’ve worked with multi-million dollar budgets – and no budget at all.
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I’ve appeared in Entrepreneur Magazine as well as on the list of the Top CMO’s on Twitter. I’ve been lovingly referred to as a “Marketing MacGyver” and creative mental patient, but more often than not, after speaking with me, most people just walk away scratching their head. I’m still not sure if that’s a good or bad thing. I think it’s because I challenge their thought process and offer them a different way of looking at things that they never stopped to consider before, and as a result, a new perspective that forces them to change how they approach business.
I believe that effective marketing takes nothing more than a basic understanding of human nature and the ability to not take things at face value. To forget about what everyone else is doing, and focus on what they’re not – then capitalize on it! To be willing to test unchartered waters and be the first one on the dance floor, not simply follow suit.
The way I see it, creativity doesn’t take a lot of time, it just takes a little thought. The problem is, none of us have time to think. Through my coaching programs, I teach professionals how to condition their thought process in order to see what others just don’t see, and how to make looking beyond the obvious part of their DNA in order to secure a strategic advantage over everyone else. Is it a science? Not at all – It’s a state of mind.
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Areas of Expertise
• Advertising
• Business Development
• Executive Management
• Information Technology
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• Internet / E-commerce
• Management
• Marketing
• Product Development
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• Research and Development
• Strategy / Planning
• Training
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My Networks
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Groups
 Online Business
Discuss ways to grow and promote your business online using social networking, e-mail marketing, SEO strategies and more.
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 Sales and Marketing
Share your ideas, challenges and expertise in getting the word out about your brand and business.
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