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How Dell used twitter to generate 6.5 million dollars with twitter
Twitter is not a magic wand. A lot of people think that merely being present on twitter will get them more business. We recently published a research paper, "The Dell Twitter Success Story" where we documented what and how Dell did to achieve over 6.5 million dollars in sales through twitter.
It's important for you to know that twitter is just a place where 75 million people are making conversations with each other. As a business, you will need to find people who will be interested in your products and then spend time connecting with them before they will make any contributions to your business growth. Dell started their twitter presence in 2007 and spent 2 years just listening to and participating in conversations about their products. It was only in 2009 - that they started giving out exclusive discounts through DellOutlet. In 10 months, they generated 6.5 million dollars in sales through twitter. Any business should follow 3 basic steps for a successful twitter strategy: 1 - Listen 2 - Participate 3 - Promote Happy tweeting! Jeff Research Paper: The Dell Twitter Success Story www.thedelltwittersuccessstory.com
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Sales and Marketing
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