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Posted at 6:05 PM on 2/6/2010
Alanna Leigh
founder & ceo

want to start an online fashion boutique

i want to start a home based online fashion boutique this year and have been doin research on how to for about 4 months now. My goal is to have a fashion boutique store in 2 years or less. if I could get any advice on how to start an online fashion store and promotional tips it would be great. thanks.

Tommy Jaye
President, CEO,
The Micropreneur, LLC
Posted 2/6/2010
Hi Alanna,

Fashion apparel, retail boutique, etc. - this is a very competitive and market sensitive business. This industry is difficult even in good times. With that said, here is my response:

Continue to do your research and collect as much information as you can. Can you design your own apparel or are you dependent upon manufacturers? If you're a designer, you have a shot at being successful. If you must depend on manufacturers I would wait until the economy makes a full recovery before launching.

Based on your research I would first do the following: Define your customer, the benefit you expect to deliver and how you expect to deliver it (boutique). Critical - know who your customers are!

Second, develop a business model that clearly defines your business; identify and evaluate your competition. A competition grid is very useful for this type of business. Understand why your potential customers buy where they do.

Third, develop a marketing/sales plan that focuses on well-defined strategies and supporting tactics to execute your model. Position yourself to get your business off to a fast start.

Set your goals and stick to your plan. Modify when it becomes evident that certain strategies are not working.

Lastly, develop a finacial plan that connects with your model. Operate your business by the numbers making changes when necessary.

Please keep me posted on your journey and feel free to contact me when needed.

Tommy Jaye

P.S. If it's possible to purchase an existing boutique, consider that option before doing a startup - you'll save yourself a lot of work and money.


Suren U
CEO
Clutch Integrated Technologies
Posted 2/7/2010
Hi Alanna,

Contact me through my website, www.clutchintech.com. We can discuss about your online fashion boutique business. We can definitely help you on this

Thanks
Suren

Alanna Leigh
founder & ceo
Posted 2/7/2010
Tommy Jaye,
I am a designer but attending school in the fall to perfect my skills, so i am going to hold off on that until i feel comfortable with selling my clothes. I figured the best way to go selling other designer clothes. Will continue to do my research. Thank you Tommy and will keep you posted:)

Posted 2/7/2010
You can try creating an online shop (for free) through either Shopit.com or Etsy.com until you get a serious clientele.
Since you r in school, you could probably tie up with your classmates and sell their stuff to start with.
You can always graduate to a proper E com site when you r ready.

Good luck,
Mukund

Tommy Jaye
President, CEO,
The Micropreneur, LLC
Posted 2/7/2010
Hi Allana,

Thanks for the shout-out, I appreciate the acknowledgment. Good Luck with school and your venture. Keep me posted - I've had many clients over the years who performed well in the fashion ("rags") industry.

Tommy Jaye

Posted 12/14/2011
Hi Allana,

I have develop 2 websites for people just like You, the first one is:

You Spot Fashion http://www.youspotfashion.com is a registered Fashion Design Agency. Its aim is to provide fashion buyers from all over the world with a diversity of high quality designs. Worldwide collaborators contribute for You Spot Fashion's design stock.

and the second one is:
I Spot Design http://www.ispotdesign.com you can open a I Spot Design online fashion store quickly and easily, in just a couple of minutes. Then you can build and update your store using a web-based management interface. Put your Fashion products online and watch them sell!

Good Luck,
Hugo

SEO GOOGLER
Internet Marketing Specialist
SEO GOOGLER (p) Ltd
Posted 12/15/2011
Hi Allana and everyone.
We are SEO GOOGLER, Internet Marketing Specialist. We will promote your business worldwide
and doing good Search Engine Optimization Work on your business.
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