Company Background
The iFranchise Group is comprised of the nations top franchise professionals, and provides substantial depth in all of the key areas of franchising including strategic planning, operations documentation and quality control, franchisee training, franchise marketing and sales, and executive recruiting for franchisors. The iFranchise Group is the world's premier franchise consulting and development firm, and our consultants have worked with
over 30 Fortune 2000 companies and with 98 of the world's top 200 franchisors.
If you are an established franchisor, the iFranchise Group offers a series of five Franchise Audits (Marketing Audit, Sales Audit, Operations and Training Audit, Support Audit, and Communications Audit) designed to pinpoint areas of potential improvement.
iFranchise Groups services are primarily geared toward three markets:
1. First-time franchisors: Companies seeking to franchise a business for the first time who already have developed a successful prototype and are looking to expand through franchising.
2. Existing franchisors: Companies who are already franchising and are looking to improve on an established franchise system, hire personnel, increase their operating efficiency, improve quality, or boost franchise sales.
3. Manufacturers-dealer/distributors: For networks currently selling through dealers or distributors, the iFranchise Group has developed a proprietary system to help increase operational control, improve brand image, and increase product sales.
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Professional Background
I have been a franchise consultant since 1985. My expertise is in the area of evaluating companies for franchisability, structuring franchise offerings and developing franchise porgrams. During my career, I've personally assisted over 30 Fortune 1000 companies and over 200 start-up franchisors. I founded the iFranchise Group in 1998.
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Education B.A. Journalism/Advertising/ MBA from Northern Illinois University.
Areas of Expertise
• Business Development
• Franchising
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• Management
• Marketing
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• Strategy / Planning
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Interested in franchising your business? Buying a franchise? Learn more about the process and the people in the wide world of franchising.
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