Company Background
franchisEssentials provides consulting and coaching services to franchise concept founders, franchise executives, franchisees, franchise service providers and entrepreneurs exploring franchising.
Special programs and services offered for master franchisees, area developers and multi-unit franchisees. Extensive experience in entrepreneurial transitions, family business ownership, visionary succession planning, business partnerships, minority business ownership, young entrepreneurship and military service transitions.
Core Belief - Today’s franchise management efforts
must be an integration of new technology and traditional strategies. This is a comprehensive approach to achieving multiple goals and objectives within start-up, emerging and mature franchise organizations.
Mission - Creating or improving brand awareness for the franchise organization at local, regional and national levels, driving revenue and improving unit-economics for franchisees, and generating genuine interest in the franchise opportunity.
Areas of Expertise
? Visionary & Strategic Planning
? Strategic & Tactical Marketing
? Franchisor & Franchisee Operations
? P & L / Financial Management
? Social Technology Integration
? Franchise Sales & Development
? Turnaround & Change Management
? Franchisee Training & Support
? Key Account Development & CRM -
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Professional Background
Paul Segreto, President & CEO at franchisEssentials, and Founder at franchisEssentials Media Group, brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise management, marketing and development. For over twenty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer.Dedicated to franchise success at all levels, Paul consults with founders and franchise executives of start-up and emerging franchise concepts, current franchisees experiencing difficult challenges in their daily operations, and with independent small business owners discovering franchising as a business expansion strategy or income diversification plan.Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments.
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Paul has also co-founded FranSummit to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchisees to assist franchisees and franchise professionals develop personal branding strategies to align individual experience and expertise with brand and business development. He is also the founder and host of the popular internet radio show on BlogTalkRadio, Franchise Today.
A proud IFA Supplier Member and recognized franchise expert, Paul frequently serves as a guest speaker / topic leader for webinars, focus groups, strategy and sales planning meetings, training sessions, workshops and industry panels. He is frequently called upon to utilize his expertise in the development of articles for industry blogs and publications, and training programs for companies and organizations within the industry.
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Areas of Expertise
• Business Development
• Customer Service
• Executive Management
• Franchising
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• Management
• Marketing
• Operations
• Public Relations
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• Strategy / Planning
• Training
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My Networks
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Paul Segreto's Recent Activity
Groups
 Franchising
Interested in franchising your business? Buying a franchise? Learn more about the process and the people in the wide world of franchising.
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 Starting a Business
This is a forum for people who are starting or trying to get started with their business. Ask questions, share ideas and stories or just lend some support.
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 Online Business
Discuss ways to grow and promote your business online using social networking, e-mail marketing, SEO strategies and more.
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 Sales and Marketing
Share your ideas, challenges and expertise in getting the word out about your brand and business.
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